About Us
Practice, People and Place
Our Design Compass
As designers, we are committed to the process and context. We refrain from following any particular style or trend and each design outcome is the result of the process. We encourage our clients and team members to resist cosmetic changes to find long term solutions, to look beyond bought-out solutions and let the design sensibility influence daily experiences.
We indulge ourselves in traditional architecture, and local crafts when presented with the opportunity. Wherever possible, our approach is hands-on, encouraged by a strong DIY spirit and with a pursuit to design spaces and objects that are first desirable to ourselves.
We are naturally drawn to design that is mindful of the use of resources, minimal impact on the environment and is context driven.
People
Anindya Roy
With a background in Architecture, Automobile Design and Industrial design, ‘Roy’ enjoys dreaming about making better products, keeping his hands busy on the shop floor and coaxing materials into shape from ideas.
Roy divides his time between Freehand Studio, teaching, mountain biking and DIY projects.
He is a graduate of CEPT University, Ahmedabad and IED, Turin Italy.
Garima Aggarwal Roy
Garima is an Interior and Industrial Designer with an experience of over 15 years of designing spaces ranging from Residential, Hospitality, Exhibition to Institutional.
She holds a soft spot for the handmade and has worked closely with artisans on various craft projects.
Garima finds comfort in plants and the natural world and dreams of farming in the mountains one day. For now she makes do with hikes, long walks and gardening.
She is a graduate of CEPT University, Ahmedabad; National Institute of Design, Paldi; and Instituto Marangoni, London
Associates
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